This course is tailored for public sector leaders, government spokespersons, and senior communication officers who need to communicate policies, programs, and public decisions with clarity, credibility, and impact. It focuses on building trust through effective messaging, handling media relations, managing crises, and strengthening engagement with citizens and stakeholders. Participants will develop the tools to lead strategic communications in alignment with institutional objectives and national priorities.
Learning Methodology
Media interview simulations and press briefing exercises
Case analysis of political communication successes and failures
Messaging workshops and crisis communication drills
Group work on communication strategies
Development of a personalized PR and stakeholder plan
Learning Outcomes
Participants will be able to:
Design and execute effective communication strategies for public institutions
Craft clear, consistent, and credible messages for various audiences
Manage relationships with the media and public stakeholders
Respond to public criticism and communicate during crises
Build communication systems that support accountability and trust
Delivery Format
Duration: 3 days (24 contact hours)
Delivery: Online (live instructor-led) or Physical (in select cities)
Certification: Certificate of Completion issued by Alverton Global
Materials: Messaging templates, stakeholder engagement matrix, media strategy guide
Course Features
- Lectures 30
- Quiz 0
- Duration 3 days
- Skill level Expert
- Language English
- Students 2
- Certificate Yes
- Assessments Yes
- 10 Sections
- 30 Lessons
- 3 Days
- The Role of Strategic Communication in Governance3
- Crafting Key Messages and Communication Objectives3
- Public Speaking, Press Briefings, and Media Engagement3
- Crisis Communication and Damage Control3
- Digital Communication and Social Media Strategy3
- Engaging Citizens and Civil Society3
- Internal Communication and Staff Alignment3
- Building a Government Public Relations Strategy3
- Monitoring Communication Impact and Feedback3
- Developing a Strategic Communication Plan3
Requirements
- Current or aspiring role in government communication, public relations, or policy leadership
- Basic communication or public engagement experience is recommended
Features
- Real-case studies of communication success and failure
- Hands-on messaging and public speaking simulations
- Certificate from Alverton Global
- Tailored for public sector communication needs in Africa
- Delivery available both online and in-person
Target audiences
- Ministers, governors, and elected leaders
- Government spokespersons and communication officers
- Directors of public affairs and protocol
- Heads of departments needing to communicate policies
- Local government and county public information teams
