Sales and Customer Engagement for NGO Fundraisers

Teacher

Alverton Global

Learning Methodology

Fundraising pitch simulations
Donor profiling and segmentation exercises
Storytelling labs and communication drills
Group roleplays and objection handling
Case studies from successful NGO campaigns

Learning Outcomes

Participants will be able to:

Engage different types of donors using targeted communication strategies
Apply basic sales techniques to secure funding and long-term partnerships
Handle objections and rejections with confidence
Use storytelling to connect emotionally with potential supporters
Build trust and credibility throughout the fundraising process

Delivery Format

Duration: 3 days (in-person) or 4 virtual sessions
Format: Practical, story-driven workshop model
Location: In-house or regional training venue
Certificate: Awarded by Alverton Global upon completion

Course Features

Lectures 15
Quiz 0
Duration 3 days
Skill level Expert
Language English
Students 4
Certificate Yes
Assessments Yes

5 Sections
15 Lessons
3 Days

Expand all sectionsCollapse all sections

Fundraising as Mission-Driven Sales
3
Understanding Donor Psychology
3
Effective Storytelling and Messaging
3
Building and Maintaining Donor Relationships
3
Practical Campaign Strategies and Simulation
3

Is this course only for fundraising professionals?

No. Program and communication staff who support fundraising will also benefit.

Will it cover both small and large donor engagement?

Yes. Techniques are adaptable for both individual and institutional donors.

Can it be customized for our sector (e.g., education, health)?

Yes, content can be tailored to your organization’s context.

Does the course include proposal writing?

Yes, especially within the context of donor messaging and engagement.

Is there a certificate?

Yes, participants receive a certificate from Alverton Global.

Requirements

Basic communication and writing skills
Current role or interest in fundraising or donor relations

Features

Combines sales psychology with NGO fundraising needs
Focus on storytelling and emotional engagement
Practical donor communication tools
Case-based learning from real campaigns
Certified by Alverton Global

Target audiences

Fundraisers and resource mobilization officers
NGO communication and partnership staff
Community mobilizers and campaign coordinators
Program managers with donor engagement roles

How to Register and Attend

Select the option that best fits your training needs—individual, group, online, or in-house.

Complete a short form with your personal and organizational details. Once submitted, you’ll receive your official invitation letter and invoice.

Group registrations enjoy special discounts—ideal for teams and departments.

One of our consultants will also contact you via email or phone to guide you through the next steps.

Attend our workshops in Nairobi, Kigali, Dubai, Johannesburg, Lagos, or New York—choose your most convenient city.